Why? A good place to start...
Your brand is what connects your customer and will go deeper to tap into their desires, motivation and values if its the right brand.
More than a Logo!
When your customers interact with your business, they come into contact with your visual identity (including your logo), your website, messaging, customer service, point of sale, signage, quality of product and service. This is your brand.
Attract the customers you want.
Targeting Everyone= Targeting No One
Your brand is defined by your customer’s gut feeling about your product, service or business. With appropriate branding you can influence this feeling and thereby attract your ideal customers.
